- Promote plant-based dietary concepts in the Vietnamese market, helping the public gain a deeper understanding of the characteristics and advantages of plant-based products.
- Highlight the PLANTEX brand and its flagship series (frozen foods/ready-to-eat meals/pre-made dishes/broth bases and sauces) to enhance brand influence.
- Conduct on-site heating demonstrations and tasting experiences for plant-based pre-made foods, bridging the gap with consumers and sparking market interest.