Kitea
Capabilities > Retail
Kitea
One of a handful of plant-based
F&B in Malaysia.
6
Kitea outlets across Malaysia, serving bubble tea and snacks prepared using authentic recipes brought over from Taiwan by Plantex founder Feliz. New Kitea outlets will be established overseas in the upcoming years.
In a testament to the capabilities of the Plantex management team, the Kitea brand flourished from the very beginning despite being launched in the midst of a global pandemic and economic crisis.
Kitea outlets sport a minimalist aesthetic that features cute, cat-inspired decorative motifs in line with the franchise name: illustrations of kittens can be found on every surface, from plates and drinks coasters to napkins and lighting fixtures.
The stylish, Instagram-friendly interiors naturally appeal to youthful consumers (i.e. millennials and Generation Z), who create free publicity for the brand every time they upload a picture of themselves visiting a Kitea outlet to social media.
Menu offerings include Kitea’s signature brown sugar milk tea, matcha milk tea, and taro milk tea as well as more imaginative options such as cheese foam-topped fruit tea, cendol milk tea, and fizzy strawberry-flavoured coolers. Bubble tea aficionados are definitely spoilt for choice.
Kitea takes pride in serving delicious plant-based meals fast for patrons to savour at their own pace: it combines the convenience of a quick service restaurant with the relaxed ambience of a typical casual dining outlet. Most diners finish their meal without realising it was completely meat-free, proving that plant-based cuisine can be as satisfying as ‘normal’ food containing animal products.
Kitea cultivates customer loyalty by encouraging them to sign up for a membership programme and collecting data on each transaction for the purpose of targeted marketing.
Customer feedback is useful for applications other than targeted marketing: for instance, Kitea staff refer to customers’ comments and suggestions to develop innovative new menu options in response to current trends, which boosts retail sales in addition to proving Plantex’s capabilities to prospective B2B customers.