18CTEA
Capabilities > Retail
18CTEA
A bubble tea café and
wholesale supplier
In the near future, we plan to launch our own plant-based convenience store chain under the 18CTEA brand to advance our objective of bringing plant-based cuisine into the mainstream. 18CTEA convenience stores sell the usual ready-to-eat meals, snacks, beverages, and ice creams with a twist – every single product is plant-based.
As we did for Kitea, we will introduce a membership programme and begin collecting transaction data from customers to obtain the insights into consumer preferences required to continue adapting to the latest market trends.
For example, we may develop a new range of snacks to attract the youth demographic or a line of cooking sauces to cater to the needs of busy homemakers.
18CTEA convenience stores are an ideal setting for conducting soft launches of new Plantex products.
If a new product is not well-received by consumers, we can discontinue production immediately to minimise losses and product wastage; however, if a new product becomes exceptionally popular, we can scale up production right away to capitalise on seasonal demand.
We intend to establish the first 18CTEA convenience store in Ipoh
Instead of bustling Kuala Lumpur, Penang, or Johor Bahru as Ipoh residents are famed for being exacting gourmands who insist on value for money: if 18CTEA proves a success among demanding Ipoh consumers, the chain should also be able to appeal to discerning urban dwellers with more purchasing power in the aforementioned cities without any issue.
Three Categories of
Prepared Foods
Ready To Eat
Foods that can be consumed straight out of the pocket, such as plant-based jerky, plant-based ‘meat’ floss, plant-based Bolognese sauce that can be directly poured onto cooked pasta, and chewy konjac strips.
Ready To Heat
A new range of plant-based ready meals will be prominently displayed at all 18CTEA convenience stores, where these can be purchased by tired office workers craving a quick, yet healthy and satisfying meal.
Ready To Cook
Plant-based convenience foods that can be combined with any other ingredient and subjected to various cooking methods to create a tempting plant-based dish.
Three Categories of
Cooking Ingredients
Seasonings, Batter Mixes, and Soup Mixes
- Savoury plant-based powdered mixes to be added to fresh ingredients during cooking for seasoning purposes.
- Subjected to strict quality controls to ensure product safety, quality, and consistency.
- B2C sales to end consumers; B2B sales to distributors, retailers, and HORECA businesses.
Beverage Mixes
- B2C sales to end consumers; B2B sales to distributors, retailers, and HORECA businesses.
- Examples include plant-based milks and milk powder, plant-based creamer, plant- based ice cream mixes, plant-based protein powders, and premixed powders that only require the addition of water to be transformed into refreshing drinks like fruit smoothies, coffee and tea lattes, and even sugar-free sodas.
Baking and Dessert Ingredients
- We share the common belief that ‘a meal is not complete without dessert’; therefore, we have introduced various plant-based baking and dessert ingredients to ensure all individuals who adhere to a plant-based diet can always end their meals with a sweet treat.
- Just like their animal-derived counterparts, all products in this range are easily incorporated into desserts and baked goods despite their plant-based formulations. For instance, our plant-based gelatine boasts a similar mouthfeel to that of animal gelatine even though it was not extracted from animal bones.
- B2C sales to end consumers; B2B sales to distributors, retailers, and HORECA businesses.
Share a steaming hot meal with your loved ones
Without Spending Hours On Food Preparation.
Enjoy a plant-based diet with delectable dishes that require little effort to prepare.