HORECA

Capabilities

The 2017 Global Food & Drinks Trends report from market research firm Mintel revealed plant-based products are experiencing an unprecedented surge in popularity, which in turn stems from consumers’ growing interest in flexitarian diets. In response to these trends, HORECA businesses worldwide are rushing to introduce new meat-free or plant- based menu options to appeal to patrons who may be adhering to a plant-based diet for ethical or religious reasons.

The increased availability of plant-based menu options is especially apparent in Malaysia

A nation that was named the third most vegetarian and vegan-friendly in the world by the International Journal of Social Economics.

However, smaller HORECA businesses with limited time and budgets may experience difficulties accessing the necessary financial and human resources to develop their own plant-based menu options. For this reason, Plantex has introduced the following solutions to level the playing field for these small and medium enterprises:

Our training courses and mentoring programmes include guidance on:

Store Setup

We provide comprehensive information on how to start a HORECA business, regardless of whether trainees and mentees are interested in founding a restaurant, a café, a bubble tea kiosk, a food court, a night market stall, or something else.

Plant-based menu development and food preparation

We instruct trainees and mentees on planning and preparing appetising dishes that are guaranteed to attract customers.

Brand development and management

Our experienced founders share their insights on cultivating a unique, memorable brand with aspiring entrepreneurs.

We believe professional training and mentoring are crucial for HORECA entrepreneurs and employees without prior industry experience to maximise their chances of success.

Our training courses and mentoring programmes also serve to enhance brand visibility among prospective B2B customers: HORECA business owners who personally witness our expertise when attending one of these programmes are much more likely to engage us as a supplier going forward compared to industry peers that have never been exposed to the Plantex brand.