- Promote PLANT BASED PRODUCT in Hong Kong to deepen consumer and food service operators’ understanding of plant-based diets’ advantages.
- Highlight PLANTEX brand and products (frozen foods/ready-to-eat meals/pre-made dishes/broth bases and sauces) to enhance brand influence in Hong Kong and Asian markets.
- Conduct live heating demonstrations and tasting experiences for plant-based pre-made meals to spark visitor interest in products and brand.
- Identify partners and distributors in Hong Kong and Greater China to expand market channels.
- Research evolving preferences and demands within Hong Kong’s vegetarian and plant-based market to develop locally tailored products.