- Promote PLANT-BASED PRODUCTS to deepen consumer and industry understanding of plant-based diets.
- Highlight the PLANTEX brand and product line, featuring plant-based series (frozen foods/ready-to-eat meals/pre-made dishes/broth bases & sauces).
- Conduct live heating demonstrations of plant-based pre-made meals with tasting opportunities to boost market interest in products and brand.
- Identify Malaysian and Southeast Asian market partners and distributors to expand sales channels.
- Gain deep insights into halal market dynamics and Southeast Asian consumer dietary preferences to develop plant-based products better tailored to local needs.